Komfo teamed up with the municipalities of Horsens, Thisted and Copenhagen to find out how they utilise social media to interact with their citizens. These 3 municipalities where chosen to be a part of this case study due to their different approaches towards online presence. In this case study, we will elaborate into the different approaches taken by these municipalities and why they have chosen the approaches they have, along with relevant key take aways points.
There are a lot of discussion around the value of social media for public organizations. These Danish municipalities have in their different ways demonstrated how to engage with their citizens and at the same time provide a [impressive] return on investment.
With social media, these municipalities decided to approach social media armed with a thorough understanding of their needs, understanding of their municipalities and unequivocally what objective they wanted to accomplish.
To find out more about how these municipalities have gained success on social media through their different approaches, download to read the case study.