Semper believes that everyone should feel the joy and confidence in what they eat, including children and adults with special food and nutrition needs. As a leader in the Nordics when it comes to baby and gluten-free food, they try to convey this message and engage their community in a healthy way on social media as well.
Semper wants to make sure they are always available for fans to address their needs and questions. Timely communication on social media can be a real challenge when your team involve more than 200 people across countries. Semper solved it with the help of Komfo.
For Semper, customer needs come first and with Komfo they can monitor conversations on social media in an easy and user-friendly way across teams. One of the tools in the suite enables them to see all incoming messages in one streamlined flow and assign questions to the relevant team member in the company. Whether the request was related to the Marketing team, Customer Service team or elsewhere, a simple click directs it to the right team member to answer. Semper enjoys smooth team collaboration now and answers all community needs in timely manner.
The brand’s social media team also uses Komfo’s special content planner, where they schedule all their posts across social channels and monitor their performance. It is a user-friendly calendar where they can change the timing of the posts easily via simple drag and drop.
Semper managed to grow their community on Facebook from 9000 fans up to 23 500 with the help of Komfo for about a year. But the most valuable results the company achieved was that they managed to collaborate effectively across teams and countries in order to address their customer needs on social media. The latter saved a lot of their time and helped them focus on what they do best for their community.