The Body Shop is a famous worldwide brand that stands for beauty, coming from the heart and related to feeling good and doing good for others. Social media offered the perfect medium for the brand to share this message and involve their audience into a real conversation.
The Body Shop in Denmark wanted to raise the brand awareness on Facebook starting by increasing their fan base significantly. They had an ambitious goal of reaching 10.000 fans in a month and trusted the Komfo Ads to spread the word about their Facebook activities via automated and optimized ads.
Game on! The Body Shop in Denmark developed a smart communications plan with tons of interesting activities to share with their audience during the month in question. They had about 32 posts on various but always relevant topics like beauty tips; updates on events; sharing values in an engaging way; providing appealing offers; etc.
The Body Shop in Denmark used its Facebook page also to share interesting news around their marketing activities like the Women’s Run, Roskilde Festival and many more. Their Facebook page became a real community where fans could come together and enjoy talking virtually over a coffee on beauty topics and much more. And the new fans kept on coming as all these conversations were boosted with Facebook ads.
The Body Shop in Denmark trusted the Komfo Ads to take care of empowering all these nice posts and making them viral via ads. All they needed to do was to choose the goal for the advertising and state the budget they want to spend. Then, Komfo Ads first analyzed which ads types and page posts generated the desired results and then narrowed down the Body Shop’s target group in order to reach the most relevant people within it. All this saved time and money for the Body Shop and let the team focus on the content creation and community management.
This joint effort proved to be working perfectly! The Body Shop achieved the desired results with half the budget they had planned. In less than a month, they reached 10.000 fans by spending only 5.000 DKK or 670 EUR. By the end of the campaign, they had attracted 17.000 fans, which exceeded even their annual goal.
“When we first started up our ad campaign we were not convinced we would reach our goal as it was a stretch target – but now 4½ weeks later – we have doubled the number of Facebook fans – a fantastic result and pleasant surprise!”, shared Marianne Gulløv, External Communications Manager for Denmark.
Well done and congrats, The Body Shop!