Resources

WE SHARE OUR KNOWLEDGE

Our goal is to increase the level of knowledge concerning social media and uncover all the opportunities that can add value to your business. As a result, we decided to create inspirational articles and reports that can help improve your social media marketing.

If you would like to be notified about news and invited to our webinars, please sign up here.

    • webinar

      Komfo Summit All-Star Webinar - Data, Creativity & Insight

      January 31, 2017
      Learn from Revolt Agency's Managing Director, Gus Murray, who'll speak about Data. More specifically, how data-informed approaches can ensure better creative and strategic solutions - with the goal of killing the misconception that data is the enemy of creativity.
    • data-creativity-insightWatch
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      Komfo Webinar - Creative Content on Instagram

      January 18, 2017
      In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
    • Instagram-Inspiration-Webinar-LINKWatch
    • article

      Why Your Organization Should Use Facebook Business Manager

      October 14, 2016, by Anine Arnild, Social Media & Product Specialist
      We often get questions on why Facebook Business Manager is needed, and whether our customers need to access Business Manager. The answer to that is definitely; yes! But why is that? Learn more in our article.
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      Relive Komfo Summit 2016

      September 28, 2016, by Lisbeth Chawes & Vera Verkooijen
      In this article, we want to share with you as much as possible from the knowledge we’ve gathered during the Komfo Summit as well as the fantastic #komfosummit mood. Enjoy!
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      Convertising: Creative Content X Social Advertising

      July 4, 2016
      Have you ever heard about convertising? According to the online agency, Saleskracht, it is a way to generate leads and conversions by using storytelling. Creative content, combined with social advertising, is key in this story. Watch this webinar on demand and get inspired!
    • convertisingWatch
    • article

      How to manage social media during the summer vacation

      June 20, 2016, by Anine Arnild, Social Media & Product Specialist
      The summer vacation is just around the corner and many of us are leaving the offices for relaxation with family and friends. But have you considered what to do with your company's social media channels while you're away?
    • social channels when on vacation WEBRead more
    • article

      4 Tips on How to Get Better Results with Social Advertising

      May 19, 2016, by Roza T., Social Media Specialist
      In order to be successful on social, brands need to find the most efficient way to utilize social advertising. Read 4 actionable tips on how to activate your social advertising that we’ve seen working successfully for businesses.
    • 4 Tips on How to Activate your Social Advertising - webRead more
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      5 Key Recommendations from SXSW 2016

      March 22, 2016
      SXSW has been all about emerging technologies that will impact how brands connect with consumers and incredibly smart people presenting their story and experiences. Read the key recommendations from #teamkomfo
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      #teamkomfo at SXSW

      March 10, 2016, by Anine Arnild
      #Teamkomfo have headed off to Austin, Texas, for SXSW, where they'll be report on the latest developments. Meet the team!
    • Teamkomfo at SXSWRead more
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      Social Media beyond the Nordics

      March 4, 2016
      In this Komfo Webinar from Social Challenge Week 2016, we discuss about the new trends as presented in Social Media Week New York and Jakarta.
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      Designing for Social Engagement

      March 2, 2016
      In this Komfo Webinar from Social Challenge Week 2016, we discuss the connection between content strategists and designers in social media.
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      Social Media FAQ

      March 2, 2016
      In this Komfo Webinar from Social Challenge Week 2016, we discuss how create engaging content and target the right people.
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    • article

      Increase your ROI with the upgraded Facebook Pixel

      January 20, 2016, by Marta D., Head of Advertising
      Facebook gave marketeers one of the most powerful tools – the unified Facebook pixel. It enables brands to create relevant customer journeys for their audiences with simplicity, to track and improve those experiences constantly and in the end of the day - to increase the ROI to their target audience. So, let’s see how this works!
    • incease your ROI WEBRead more
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      2015’s Key Learnings from #teamkomfo

      January 19, 2016, by Roza T., Social Media Specialist
      2015 was yet another exciting year! We asked some of our bright stars from #teamkomfo to share their key learnings and inspire you for an even better 2016. Here is what we’ve learned from the social arena as well as from our offline experiences.
    • team komfo collage WEBRead more
    • article

      5 Webinars on Social Media & Video Marketing

      January 18, 2016, by Roza T.
      We’ve rounded up the top 5 talks from Social Challenge Week 2016. They present new and useful tips to help you optimize your video marketing, social media engagement and content marketing.
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      How to be leading social business in 2016

      January 6, 2016, by Rasmus Møller-Nielsen, CEO & Co-Founder
      2016 is here and it is time to ask ourselves how can we succeed with social business in the New Year? According to our CEO, Rasmus, the answer is people. Read more in his article.
    • How to be leading social business in 2016Read more
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      Social Trends: Virtual Reality

      December 7, 2015, by Vera Verkooijen
      In this trends article, we look at the role of Virtual Reality in Social Media and how it will change our future. Get yourself ready and make a first start by reading the article.
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      Own the social experience

      November 19, 2015, by Rasmus Møller-Nielsen, CEO & Co-Founder
      Over the course of the past year, Sitecore has worked in close collaboration with us to utilize our Custom Audience API for adding Komfo as an integrated part of their Omnichannel marketing suite. 
    • komfo sitecore integration web3Read more
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      Connecting Komfo

      November 19, 2015, by Rasmus Møller-Nielsen, CEO & Co-Founder
      To support a strong social media strategy, it is important to have easy data flow between different business units. We recently presented our open API, for customers and partners to integrate with, as part of a data vision that we have in Komfo.
    • Komfo APIRead more
    • article

      Video Video Video

      November 13, 2015, by Anine Arnild & Louise Grau Nersting
      The power of video is amazing! It is therefore no surprise that more and more brands are looking for ways to present themselves in video. We asked an expert in the field, Peter Svejgaard from Spies Travel about what he considers before posting a video.
    • Peter Svejgaard, Spies TravelRead more
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      How B2B Companies can be Successful on Social

      November 9, 2015, by Lisbeth Chawes
      We often get the question: Why should B2B companies focus on Social Media. Here are some key takeaways from a great discussion on the topic with our friend Anders Lunde from Pravda.
    • B2B Companies on SocialRead more
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      #Connect with Twitter

      October 8, 2015
      Twitter's Marketing Manager for Northern Europe, Lari Numminen, explains how marketers can be successful on Twitter. Watch and learn how to generate great results for your brand on Twitter.
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      Politics 2.0: Integrating Diplomacy and Social Media

      September 30, 2015
      In this video, the US ambassador to Denmark, Rufus Gifford, shares how he utilizes the many benefits social media offers. The presentation is not just educational but also very inspirational due to the ambassador’s great presentation skills. Watch and learn!
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      Digital Natives at Work

      September 30, 2015
      In this interesting video from the Komfo Summit, Søren Schultz Hansen presents his research on the digital natives, who are people between 18 to 25 years of age. Learn more on how to deal with digital natives.
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    • article

      Are We Done with Social Yet?

      September 21, 2015, by Louise Nersting., Data Integration Manager
      In the beginning of September, Komfo hosted a Summit with speakers and guests from around the world. During the breaks we invited people to join in the conversation and propose their views on the future of Social Media. In this article, Daniel Ord Rasmussen from Seismonaut shares his thoughts about why he still thinks Social Media is important but also why focus has changed immensely the last few years.
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      Live Streaming - to Go Please

      August 18, 2015, by Louise Grau Nersting & Lisbeth Chawes
      In Komfo, we examined and tested live streaming on different platforms, with different goals. Now, we would like to share our experiences and insights with you.
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      Dark Social & Dark Patterns

      July 30, 2015, by Astrid Haug, Social Media Consultant
      Are getting experiencing a high volume of traffic on your website that you know very little about. That's what the experts call Dark Social. Want to know where this traffic comes from, and how you can handle it strategically and practically? And while we are entering the darkness, we'll take the opportunity to shed some light on the so-called dark patterns. Dark patterns are something all companies should know about and have an opinion of as they can ruin you brand.
    • Dark socialWatch
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      4 Webinars to Inspire You on Social Media Marketing

      July 24, 2015, by Marta D., Head of Advertising
      Are you looking for some inspiration on social media marketing this summer? Whether you are enjoying your vacation or you are stuck in the office – here is a selection of insightful webinars to watch, especially selected by our Head of Advertising - Marta.
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    • article

      The Power of Remarketing on Facebook

      June 29, 2015, by Marta D., Head of Advertising
      Remarketing is one of the most efficient ways your brand can attract the right people, with the right content on Facebook and improve ROI. Read our tips on remarketing; inspired by interview with the global guru on Facebook advertising – Jon Loomer.
    • The power of remarketing image_webRead more
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      Webinar on-Demand: What is your video worth

      April 21, 2015
      Video is the shiny star of content and already shows great results for our social media strategies. In this webinar you can learn from our experience and the one of our partners from 23 Video how to calculate the ROI of your video and how to use it for promotion and conversion on your social channels versus your website.
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    • article

      Big Data is the New Business Utility

      April 20, 2015, by Louise Grau Nersting, Data Integration Manager
      In Komfo, we believe that Social and Big Data open a world of opportunities and we joined forces with the Altimeter Expert and Big Data Evangelist Susan Etlinger to look closer at the topic. Read insights on the future of Big Data and advice on how to use it for your business, inspired by our talk with Susan!
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      Webinar on Demand: Social Media & Privacy Legislation For Companies (Dutch)

      April 8, 2015
      Businesses around the global are becoming more reliant on data than before, where it now plays a vital role in understanding of our customers and also how to improve the services offered. With all the information at your finger tips, the important question is what can you do with this sensitive information?
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      A guide to SXSW for newbies from newbies

      March 31, 2015, by Louise Sloth Madsen, Customer Development Manager, Komfo
      Are you going to SXSW for the first of time? Or have you been there before but not yet discovered all the great tips, then this is guide is for you!
    • a guide to SXSWRead more
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      Webinar on-Demand: How to Sell on Social Media

      March 23, 2015
      Like it or not, everyone has to sell to succeed. In this webinar our consultant, Astrid Haug, will guide you through a range of cases that shows how different companies have used social media to increase sales.
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      The Biggest Challenges with Social Media

      March 20, 2015, by Astrid Haug, Consultant at Komfo, Author and Social Media Expert
      3 international social media experts discuss 8 main social media challenges. Get inspired by their stories and learn from their experience!
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      Webinar on-Demand: Tweet Smarter

      March 12, 2015
      Get more value out of Twitter for your business by Tweeting smarter. Make your Tweets more engaging through the five best practices uncovered by Twitters extensive global study into the art of Tweeting.
    • tweet smarter_web thumbWatch
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      Webinar on-Demand: Panel discussion on social challenges

      March 12, 2015
      What are the current challenges when working with social media marketing? Astrid Haug and an international panel are discussing challenges and how to overcome them. Last but not least, they are discussing trends across different social platforms. Make sure you are up to date, watch this webinar!
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      Webinar on Demand: Recruiting candidates via Facebook

      March 12, 2015
      Can you use social media to recruit new people to your organization? Maersk Drilling has created a digital strategy to support one of their corporate strategic targets: to find, attract and recruit 3,000 new employees.
    • recruiting candidtaes_web thumbWatch
    • article

      How to tap into the opportunities of Dark Social

      February 27, 2015, by Zeshan Jaffari, Social Business Specialist, Komfo
      Dark Social is declared the new black. It contains all hidden sharing information of your brand’s content. In this article our Social Business Specialist, Zeshan Jaffari, elaborates on the business potential that lies in this hidden data pool.
    • The opportunities of Dark SocialRead more
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      Facebook is the king of dark social

      February 13, 2015, by Astrid Haug, Consultant at Komfo, Author and Social Media Expert
      Dark social is about to change the way we look at the impact of social media sharing. Due to dark social sharing, traffic to your webpage from social media is probably bigger than you anticipate
    • Dark socialRead more
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      Social Business Transformation in the Netherlands

      February 12, 2015, by Louise Nersting, Data Integration Specialist
      The contribution of social media data that is used as business data is increasing dramatically! We had the opportunity to discuss this topic with the Big Data Expert, Mark van Rijmenam from the Netherlands.
    • Big dataRead more
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      Find out what were the key highlights in 2014 and what to expect for 2015 on social media!

      January 19, 2015
      What should you be aware of for 2015? Komfo's Social Media Consultant, Astrid Haug, and a panel of industry experts will summarise the year of 2014 in social media marketing and predict the main trends for 2015! Here they will shed some light into key issues, and provide their views and insights on the what to expect for the new year. Read the summary for more details.
    • Highlights 2014 - Trends 2015 Komfo webinarWatch
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      5 social media trends to watch in 2015

      January 16, 2015, by Astrid Haug, Consultant at Komfo, Author and Social Media Expert
      At the Komfo Webinar on January 13th three social media wizards discussed the social media trends of 2014 and what to expect from 2015. Here's Astrid's 5 highlights from the webinar.
    • Highlights-2014-and-trends-2015 Komfo_Webinar_400x267pxRead more
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      9 Must Read Social Media Books from 2014

      December 10, 2014, by Anna Brill Jørgensen, Strategic Communications Manager
      Need an idea for something to put on your wishlist for Christmas? Here are 9 books from 2014 with inspiration for social media marketing.
    • 9 booksRead more
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      5 Tips on Content Curation from Top Social Media Experts

      September 24, 2014, by Roza T., Social Media Specialist
      Content curation is about discovering interesting and relevant content from other individuals and brands and sharing it with your audience. Read 5 insightful tips from leading experts on how to be successful with it.
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      How to Listen Like a Pro on Social Media

      September 5, 2014, by Roza T., Social Media Specialist
      There are billions of conversations happening on social media every day, and there is a big chance some of those are related to your brand. Listening to them is vital for getting to know your community and growing the business. Here are some insights on why listening is important and how it can help your brand.
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      The Secret of Creating Engaging Content on Twitter

      August 18, 2014, by Roza T., Social Media Specialist
      We had the pleasure to talk to the Twitter Masters and founders of Th@t Lot - David Schneider and David Levin. Get inspired by them on how to create appealing content on Twitter and how to engage actively your community. Enjoy!
    • David Schneider and David LevinRead more
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      4 Ways to Strengthen E-Commerce through Social Media

      August 15, 2014, by Anna Brill Jørgensen, Marketing Manager
      Many e-commerce marketers find it challenging to turn their social media efforts into tangible profits. Do you need new inspiration to improve your business within e-commerce and social media?
    • Social MediaRead more
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      Interview with Greg Hickman on Mobile Marketing

      July 22, 2014, by Roza T., Social Media Specialist
      We had the pleasure to talk to the mobile marketing strategist and consultant and the founder of the Mobile Mixed – Greg Hickman after his session on the Social Media Success Summit 2013. Read some insights and tips on mobile marketing.
    • Gregg_newRead more
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      Strengthen your Customer Service and Relations through Social Media

      July 22, 2014, by Anna Brill Jørgensen, Marketing Manager
      Just like Social Media, Customer Service and Relationship Management are key words in every company that has realized, that the customer is the real king of every business. Therefore, we have asked the Founder and Managing Director of the successful swedish consulting company Sofy AB, Stephanie König, about how she thinks, companies can strengthen and maintain customer relations through Customer Service on Social Media.
    • StephanieRead more
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      How to Create Business Value on Twitter

      July 11, 2014, by Roza T., Social Media Specialist
      We all know that our businesses have to be on Twitter and share their stories, but some of us still wondered what exact business value they can generate there. Twitter offers brands wonderful opportunities to create lively online communities, engage actively with their audiences and nonetheless generate leads and sales. The social network can be used for various purposes and teams in your companies – from customer service and recruitment to PR and sales – the opportunities are almost unlimited. Here are some ideas how you can benefit from Twitter and reach your business goals.
    • Twitter_features image_webRead more
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      End of Facebook Apps - but What about Engagement?

      July 7, 2014, by Roza T., Social Media Specialist
      With the new business pages’ design Facebook apps have disappeared or at least they are well-hidden. Here are some smart tips on how to engage your community even better without apps!
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      The Social Media Game on World Cup 2014

      July 5, 2014, by Roza T., Social Media Specialist
      With a record of of 388,985 tweets per minute, the World Cup 2014 scored for the trophy of the most popular event ever on social media. Let’s see how brands joined successfully the World Cup.
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      Social Media Cheat Sheet

      July 3, 2014, by Louise Marie Krohn Jensen
      Social networks are constantly adding new features which makes it hard for you to align your content with the latest updates and figuring out the right size of your cover photo or post images. To make it a whole lot easier, we give you a social media cheat sheet for the most popular social networks: Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube.
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      How to Build a Successful Social Media Strategy

      June 13, 2014, by Roza T., Social Media Specialist
      We had the pleasure to talk to Lars Basche, EMEA Digital Lead in Komfo's partner - Text 100. Get inspired by Lars' tips on how businesses should build their successful social media strategies.
    • Lars BascheRead more
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      5 Important Things to Remember When Using Linkedin Pages

      June 4, 2014, by Roza T., Social Media Specialist
      Have you been using LinkedIn Company Pages? They are digital hubs where you can share your business news, showcase products, services, job offers as well as your team. LinkedIn Company Pages are also the place where you can receive valuable recommendations, engage with clients and prospects and share your expertise with the whole business world.
    • LinkedIn_features image_webRead more
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      Interview with Hans Tosti on Facebook Global Pages

      May 28, 2014, by Roza T., Social Media Specialist
      We have had a talk with our Customer Developer Specialist, Hans Tosti about the use of Facebook Global Pages. Read some insights about the benefits and downsides of using a global page setup on Facebook.
    • Hans TostiRead more
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      Key Do's and Don'ts for Successful Content Marketing

      April 23, 2014, by Louise Marie Krohn Jensen
      Much of the talks within the social media landscape 2013, has concerned the importance of valuable content marketing. Get indights on how you can use Content Marketing to strenghten your business from the blogger and content marketing enthusiast Trine Ellegaard.
    • Trine EllegaardRead more
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      Interview with Mark Schaefer on How to Grow Your Social Media Influence

      April 14, 2014, by Roza T., Social Media Specialist
      We had the pleasure to talk to the prominent blogger and speaker - Mark Schaefer after his session on the Social Media Success Summit 2013. Read some insights and tips on how to grow your social media influence, improve your content and enable it to move across networks.
    • Mark SchaeferRead more
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      How to Increase Website Traffic via Social Media

      April 1, 2014, by Roza T., Social Media Specialist
      We had the pleasure of interviewing Marco Saric, famous blogger and founder of HowToMakeMyBlog. Read some useful ideas and insights on how to increase your website traffic via social media.
    • Marko Saric_finalRead more
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      4 Inspiring Instagram Examples

      March 28, 2014, by Roza T., Social Media Specialist
      With more than 150 million users, Instagram has definitely proved to be one of the social networks that every business should consider to join. Instagram is about creating conversations through images and videos across borders and interests. But how can your business benefit from this social network? Get inspired by the stories of four brave companies, which use Instagram with a huge success!
    • Instagram_features image_webRead more
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      Interview with Neal Schaffer on LinkedIn for Businesses

      February 16, 2014, by Roza T., Social Media Specialist
      We had the pleasure to talk to the global social media speaker and Forbes Top 50 Social Media Power Influencer – Neal Schaffer after his session on the Social Media Success Summit 2013. Read some insights and tips on how to use LinkedIn to develop your business.
    • Neal Schaffer Headshot_2Read more
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      3 Ways of Engaging Your Community on Valentine's Day

      February 12, 2014, by Louise Marie Krohn Jensen
      Valentine’s Day is just around the corner, which means that love is in the air and all across social media. Many people around the world may already have plans on greeting their loved ones, so why not using the occasion to promote your brand on Valentine’s by engaging your customers?
    • 3 Tips for Valentine's DayRead more
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      How Can Your Business Benefit from LinkedIn?

      January 31, 2014, by Roza T., Social Media Specialist
      Undoubtedly, LinkedIn has evolved as the largest business networking site in the world. What makes it different is the clear business orientation towards conversations around transactions, partnerships and careers as opposed to the more personal topics cross the other social networks. On LinkedIn you get access to an online pool of influential people and decision makers from all over the world; all eager to talk business. Here are some ideas on how your company can benefit from LinkedIn presence and activities.
    • LinkedIn_features image_webRead more
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      Guide: Customer Service on Facebook

      January 16, 2014, by Anna Brill Jørgensen, Marketing Manager
      There are a lot of examples on both successes and failures when it comes to providing customer service through Facebook. This article will provide you with the reasons to, and benefits of, using Facebook for customer service.
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      One or more Pages on Facebook?

      January 7, 2014, by Roza T., Social Media Specialist
      One of the most important questions you have to address when developing your Facebook strategy is how many channels you should work with and how you should organize them. There are many options in front of you and we recommend you to consider the following when taking the decision.
    • Facebook logoRead more
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      10 Social Media Books for Christmas

      December 19, 2013, by Anna Brill Jørgensen, Marketing Manager
      Christmas and New Year's are almost here and we can look forward to some days off, allowing us to relax with our friends and families, but maybe you still need to buy the last presents or make your last wishes?
    • Social MediaRead more
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      Interview with Jesse Stay on Google+ Marketing

      December 16, 2013, by Roza T., Social Media Specialist
      We had the pleasure to talk to the famous social media consultant, speaker, blogger and author of 6 books – Jesse Stay after her session on the Social Media Success Summit 2013. Get some insights on how to build your business’ presence on Google+ effectively and what is the connection between it and YouTube.
    • Jesse Stay_newRead more
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      Interview with Viveka von Rosen on LinkedIn Prospecting

      December 10, 2013, by Roza T., Social Media Specialist
      We had the pleasure to talk to famous social media consultant, author and LinkedIn expert – Viveka von Rosen after her session on the Social Media Success Summit 2013. Learn how you can build and maintain business relationships over LinkedIn.
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      Interview with Jamie Turner on Mobile Marketing

      December 4, 2013, by Roza T., Social Media Specialist
      We had the pleasure to talk to the CEO of 60SecondMarketer.com and the author of several books on marketing – Jamie Turner after his session on the Social Media Success Summit 2013. Read some insights and tips on mobile marketing.
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      Three Ways to Engage Consumers During Holidays

      November 28, 2013, by Anna Brill Jørgensen, Marketing Manager
      Siemens is one of the world’s leading suppliers of sustainable solutions that protect our environment against climate changes and fortunately one of Komfo’s customers. We had the pleasure to ask the Online Communications Manager of Siemens A/S Denmark, Jussi Arstorp, how they handle their social media presence in order to reach their overall goals.
    • Social MediaRead more
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      B2B: How Siemens Reach Their Overall Goals Through Social Media

      November 28, 2013, by Anna Brill Jørgensen, Marketing Manager
      Siemens is one of the world’s leading suppliers of sustainable solutions that protect our environment against climate changes and fortunately one of Komfo’s customers. We had the pleasure to ask the Online Communications Manager of Siemens A/S Denmark, Jussi Arstorp, how they handle their social media presence in order to reach their overall goals.
    • Social MediaRead more
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      B2B: Increase Your Website Traffic with Twitter

      November 28, 2013, by Anna Brill Jørgensen, Marketing Manager
      No matter if you are operating on the B2B or B2C market, generating traffic to your website is important and Twitter seems to be the right network for this task.
    • Twitter_features image_webRead more
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      Interview with Rich Brooks on Search and Social

      November 22, 2013, by Roza T., Social Media Specialist
      We had the pleasure of talking to the remarkable blogger and expert on social media, SEO and blogging – Rich Brooks after his session on the Social Media Success Summit 2013. Get some tips and inspiration from Rich on search and social.
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      Interview with Joe Pulizzi on Content Marketing

      November 19, 2013, by Roza T., Social Media Specialist
      We had the pleasure of talking to the famous content marketing evangelist, speaker, author and founder of the Content Marketing Institute - Joe Pulizzi after his session on the Social Media Success Summit 2013. Read some interesting insights and useful tips on content marketing from Joe.
    • Joe Pulizzi_newRead more
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      Interview with Andrea Vahl on Facebook Community Management

      November 4, 2013, by Roza T., Social Media Specialist
      We had the pleasure to talk to the famous Social Media Consultant and Speaker and former Community Manager for Social Media Examiner - Andrea Vahl after her session on the Social Media Success Summit 2013. Get some inspiration and practical tips from Andrea on the topic of community management on Facebook.
    • Andrea Vahl_newRead more
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      How B2B Can Take Advantage of Social Media

      November 4, 2013, by Anna Brill Jørgensen, Marketing Manager
      The connection between social media and B2B companies might not be obvious at first glance, but how can this communication channel contribute to B2B companies and optimize their business results?
    • Social MediaRead more
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      3 Tips for B2B Companies on Facebook

      November 1, 2013, by Anna Brill Jørgensen, Marketing Manager
      Facebook gives you a unique opportunity to get closer to both your potential and existing customers by creating meaningful content that people would share and here are 3 tips on how you can take advantage of your Facebook presence.
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      Interview with Mari Smith on Facebook Marketing

      October 23, 2013, by Roza T., Social Media Specialist
      We had the pleasure to talk to the premier Facebook marketing expert Mari Smith after her session on the Social Media Success Summit 2013. Read some insights from Mari on the topic of passion pages on Facebook and some content strategy tips.
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    • article

      Elderly People on Facebook is the New Black

      September 25, 2013, by Anna Brill Jørgensen, Marketing Manager
      For a long time, the older audience has been regarded as technology challenged and passive, when it comes to the web and social media, but that is a huge mistake if you ask the Facebook Editor Signe Bisbjerg from Ældre Sagen (DaneAge Association)
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      Is your company prepared to handle a crisis on Social Media?

      September 25, 2013, by Anna Brill Jørgensen, Marketing Manager
      As much as Social Media holds the opportunity to provide almost every modern business with indispensable value, companies now posses a lower degree of control and if a crisis blushes up on Social Media, it can go very fast.
    • Social MediaRead more
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      Which rules govern your Facebook page?

      September 18, 2013, by Anna Brill Jørgensen, Marketing Manager
      How does your company ensure that everyone who likes your Facebook page knows what to expect from you. And on the other hand, what do you expect from your fans?
    • Facebook logoRead more
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      Be Visually Appealing and Generate Leads on Instagram

      September 6, 2013, by Anna Brill Jørgensen, Marketing Manager
      Instagram is an enormous social media community with more than 130 million active monthly users – users that you can convert to leads, if you only manage to use this social media channel wisely.
    • Instagram_features image_webRead more
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      How Google+ Can Make a Difference for Your Business

      September 5, 2013, by Roza T., Social Media Specialist
      When Google+ entered the social media arena many business were wondering if they should pay the effort to have presence on yet another network. But after 2 years Google+ has become the second largest social network, outgrowing Twitter with 359 million active users. In this article you will find some of the Google+ specialties that differentiate it from the other social networks – specialties that you and your business should take advantage of.
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      5 Tricks to be successful on Instagram

      September 5, 2013, by Anna Brill Jørgensen, Marketing Manager
      Is your business among those, which have not actively used Instagram for marketing purposes yet? Then it is about time to start your Instagram adventure. This article will provide you with important tricks on how to get your account going.
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      5 Tips on: How to optimize your YouTube channel

      September 5, 2013, by Anna Brill Jørgensen, Marketing Manager
      With more than 1 billion monthly unique visitors, YouTube holds a huge potential for your business. This article will provide you with 5 easy tips on how to set up your channel, take advantage of cross media marketing and much more.
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      Tips on Creating LinkedIn Groups

      September 5, 2013, by Roza T., Social Media Specialist
      The LinkedIn groups are online communities around industries, functional areas or other business interests and fields. Everyone can create such groups or join up to 50 of those. Groups provide wonderful opportunity for professionals and their businesses to position as experts in their field. If you are still not active on those communities, we advise you to either join the relevant ones for your company or create niche communities with focus on issues your business solves or rare area you master.
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      Tips on Setting Your Google+ Business Page

      September 5, 2013, by Roza T., Social Media Specialist
      Google+ offers various opportunities for your brand to create an online community, build awareness and generate leads. Your presence and activities on Google+ also affect your page rank on Google so you can improve your SEO results if you are effectively using the social network. Here are some tips on how to set your business account in order to utilize Google+ in the best way.
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      Take advantage of Youtube and create value for your business

      August 30, 2013, by Anna Brill Jørgensen, Marketing Manager
      Back in time, YouTube has been mostly recognized as a channel to distribute funny and random homemade videos of pets, and a place for ambitious dreamers to show off their talent. No doubt, that the social network still enables you to watch funny cats, but that is secondary to what YouTube and Google are striving for. As the 2nd biggest search engine in the world, YouTube is much more focused on premium content, and this is a good reason for you to be a part of it.
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      How to Generate Leads on Twitter

      August 28, 2013, by Roza T., Social Media Specialist
      Lately, the biggest question on social media has been how to translate the conversations into conversions. It relates also to the micro blogging social network Twitter, which is a powerful lead generation machine, once you activate your online community. Here are few tips on how you can utilize the power of Twitter and transform it into real sales.
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      Promotions now allowed on Facebook Page Timelines

      August 28, 2013
      Facebook just posted on their blog that they now allow you to carry out promotions directly on your Facebook Page's Timeline. This is a move towards less apps on Facebook and more newsfeed content which we support in Komfo and would like all social media marketeers to adapt their strategies to. Get our CEO’s comments and thoughts on the new Page terms plus a Q&A.
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      TWITTER FOR BUSINESSES: A guide to get your Twitter presence started

      August 15, 2013, by Anna Brill Jørgensen, Marketing Manager
      Your Twitter profile is the first thing users see about your company on the social network, and you should put some efforts to make it representative for your brand. Try to create the same look and feel on Twitter, like the one you have on your other social media channels. Brand consistency helps your existing and potential customers to identify your brand and builds trust.
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      HOW TO GAIN YOUTUBE SUBSCRIBERS MORE EASILY

      August 15, 2013, by Anna Brill Jørgensen, Marketing Manager
      People no longer need to leave your webpage in order to subscribe to your YouTube channel, neither they need to confirm their subscription through YouTube.
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      Facebook #Hashtags for Business

      August 15, 2013, by Anna Brill Jørgensen, Marketing Manager
      Marketers have been busy discussing hashtags ever since Facebook announced the new feature back in June. However, before you jump out there "hashtagging" all your content, it would be good to consider how to take advantage of it without making unnecessary and avoidable mistakes.
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      GRAPH SEARCH: ARE YOU READY FOR GAINING KNOWLEDGE AND OPTIMIZING RESULTS?

      August 15, 2013, by Anna Brill Jørgensen, Marketing Manager
      Graph Search allows a more intelligent search through all the user generated data, with results that are based on relevancy and relationships rather than key words. This enables companies to connect with their customers in more personalized and targeted ways, related to their interests and demographics.
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      The 4 Key Steps to Measuring and Achieving Facebook Success

      January 6, 2013, by Anna Brill Jørgensen, Marketing Manager
      What are the important metrics to look at when you want to evaluate and measure your Facebook efforts? And how can you use your efforts to optimize your business results? Find some tips on these questions in our article.
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