Thank you for a great
Komfo Summit 2016!

See you in 2017.

Sold out

Vega, Copenhagen
Denmark

22 Sep. 2016
09:00 AM
22 Sep. 2016
09:00 AM

Vega, Copenhagen
Denmark

Today is not about working more. Today is about being more smart. Komfo Summit is designed to help you make proactive and smarter decisions: Reach your goals. Inspire your community. Kick ass. And then repeat.

 

Program

Store vega
08.00 - 09.00
REGISTRATION & BREAKFAST BOOST
09.00 - 09.30
WELCOME
Rasmus M. Nielsen, Komfo
Lisbeth Chawes, Komfo
09.30 - 10.05
IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA
Stine Påskesen, Nordisk Film Biografer

Join the presentation to learn more about digital organization within your company. Hear more about the journey Nordisk Film Biografer has been on, and learn what is needed in a digital organization to both meet the demands of 2016 and to prepare for the future.

10.05 - 10.45
Creating Business Value by Transforming Big Social Datasets into Business Assets
Prof. Ravi Vatapu, Centre for Business Data Analytics (cbsBDA), Copenhagen Business School

This talk focuses on business applications of Big Social Data Analytics, where it looks at paradigms of generating competitive advantages and business value. Ravi looks into transforming big data sets into a valuable arsenal of knowledge. He will also touch on Real Promoter Scores, predictive analytics of sales & revenues and shitstorms, and a look into Big Social Data Analytics for Public health.

10.45 - 11.10
Smooth break by Froosh
11.10 - 12.00
THINK LIKE A FAN - HOW BRANDS CAN LEVERAGE STORYTELLING & LIVE STREAMING
Brian Fanzo, iSocialFanz

The leading digital storyteller, Brian Fanzo, is our keynote speaker. He will be sharing with you the #ThinkLikeAFan philosophy, which has powered the first-of-their-kind storytelling campaigns for many Fortune 500 enterprise companies. From the art of digital storytelling to building communities of people that would follow you anywhere you go – Brian is full of out-of-the-box ideas and has a passion for sharing them with you.

12.00 - 13.00
LUNCH PRESENTED BY REBEL FOOD
13.00 - 13.45
Danone Nutricia Case - The Data-Driven Mother's Journey
Christopher Nash, Sitecore

With context, you can understand exactly where customers are on their buying journey, and give them useful, relevant content at the point when they’ll be most receptive to it. Danone-Nutricia is at the forefront of Context Marketing, driving an incredible eight-fold growth in month-over-month revenues since launching its “Mother’s Journey” program.

13.45 - 14.15
HOW TO ORGANIZE A SUCCESSFUL CUSTOMER SERVICE ORGANIZATION
(in Danish)
Dorthe Palm, SKAT
Mette Børsting, SKAT

It’s been such an exciting journey for SKAT, since it kicked off on Facebook in 2015. SKAT will share insights about how their team manoeuvres through a day filled with challenges, rules, constant media monitoring – how they keep up the spirit and how they rely and ensure good internal communication.

14.15 - 14.35
Ice Cream Break by Q8
14.35 - 15.10
DATA, CREATIVITY & INSIGHT - Killing the misconception that data is the enemy of creativity
Gus Murray, Revolt

The presentation will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.

15.10 - 15.40
TeamNL at #Rio2016: Made with & by the athletes
Thomas van Schaik, NOC*NSF

Get insights on how to make a brand alive on social and how they engaged its community of fans in the Rio 2016 Olympics. Leading up to the games, the Dutch teamed up under a new brand: TeamNL. To launch it, they addressed one important question: “What is it really like to be an athlete on TeamNL”? and the answer came from the athletes themselves. Each day leading up to the games a different athlete took over TeamNL’s social channels, sharing their Olympic journey like never before.

15.40 - 16.00
Content – How to plan and create success
Rasmus Fisker, MediaCom Beyond Advertising

Rasmus will give you a view into the strategic and creative planning process of MediaCom Beyond Advertising. This will include frameworks and cases on how to tackle the challenge of producing the right content at the right time. Stop by to get inspired on how to develop your own content strategy, and hopefully take home a tip or two.

16.00 - 16.15
WRAP UP & DAZZLING DATA
Marie Louise Gørvild, Host of Komfo Summit
Mikkel Kroghsholm, DAMVAD Analytics & 56north
Kaare Svejstrup, Host of Komfo Summit
Lounge
08.00 - 09.00
REGISTRATION & BREAKFAST BOOST
09.30 - 10.05
MANAGING SOCIAL AND ADVERTISING REAL TIME
Ardian Kurtolli, Air Prishtina

Ardian from Kosovo is a creative brain with a unique approach to content and marketing. His presentation will show you how to build a creative campaign to track events in real time with a limited budget by outsourcing content.

10.05 - 10.45
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY
Anders Lunde, Pravda

Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.

10.45 - 11.10
Smooth break by Froosh
11.10 - 12.00
CASE: HOW TO CREATE A WINNING CONTENT STRATEGY
Connie Maria Westergaard, Danish National Police

Join this presentation to get an insight into the if you want an insight into the content strategy, challenges and achievements of the Danish police’s social media presence.

12.00 - 13.00
LUNCH PRESENTED BY REBEL FOOD
13.00 - 13.30
3 things (at least) you forget when doing social advertising
Claus Farsinsen, Komfo
David Lorentzen

When did you last take a fresh look at your advertising efforts? We will argue that you forget parts of your core audience, that you have a too narrow focus on which types of conversions are important, and that you have too few KPI’s. Come prove us wrong!

13.30 - 14.15
KiMs CASE: HOW SOCIAL MEDIA REVIVED DENMARK'S OLDEST CHARACTER DRIVEN AD UNIVERSE
(in Danish)
Camilla Moresco, WDP
Morten Sune Jonas, WDP

Critics argue that “Character Driven Ad Universes” (overall and in a social media context) are old-fashioned and ineffective. We beg to differ and will enlighten you as to why.

14.15 - 14.35
Ice Cream Break by Q8
14.35 - 15.10
PANEL: 3 DIFFERENT PERSPECTIVES ON CUSTOMER SERVICE IN SOCIAL MEDIA
(in Danish)
Rikke Buck-Thrane, Danske Bank
David Lohmann, DSB
Dorthe Palm, SKAT
Mette Børsting, SKAT

Danske Bank, the Danish State Railways and Danish Customs and Tax Administration deliver exceptional customer service on their social media accounts. The panel will discuss how to organize and optimize customer service on social media, and which KPI’s you need to focus on to track your success.

15.10 - 15.40
FANZO PLAYTIME: ASK YOUR BURNING QUESTIONS TO THE EXPERT
Brian Fanzo, iSocialFanz

The leading digital star, Brian Fanzo is in Copenhagen for the first time to be challenged on stage by you. Expect a very interactive session with the guru, where you can ask all your burning questions as well as share your ideas or challenges on social.

15.40 - 16.00
DESIGNING FOR SOCIAL IMPACT
Christian Mogensen, Stupid Studio

Design is key to success. Christian will present how you can design for social impact and will provide valuable insights from his experiences working with tech companies like HelloMind and Komfo.

Ideal Bar
08.00 - 09.00
REGISTRATION & BREAKFAST BOOST
09.30 - 10.45
Communication and Conflict Resolution on Social Media - A practical oriented speech
(in Danish)
Nana Dall
Katrine Thielke

What happens in a conflict on social media? How can you prevent a growing conflict on your page?The workshop revolves around a series of practical exercises to help you understand your users better and presents a simple model for resolving conflict in writing. The workshop draws on experience from theory and practice in the field of conflict management.

10.45 - 11.10
Smooth break by Froosh
11.10 - 11.35
Komfo Labs
Jonas Als, Komfo

Get a glimpse into the future of Komfo’s software. Product Director Jonas Als and members of the product team will share some of the exciting projects we’re working on to make Komfo a smart and automated social relation tool.

11.35 - 12.00
Pop up interviews
12.00 - 13.00
LUNCH PRESENTED BY REBEL FOOD
13.00 - 13.45
Engaging citizens
Maarten Reijgersberg, RauwCC

If you want to know all about upcycling content, co-creation between civil servants and an agency to engage citizens, this presentation will be an eye opener.

13.45 - 14.15
POP UP INTERVIEWS
14.15 - 14.35
Ice Cream Break by Q8
14.35 - 15.10
How to measure content on Facebook - a Red Cross Case
Troels Donnerborg, Red Cross
Simon Willer, Red Cross

Red Cross in Denmark aims to create engaging content on a daily basis.  In this talk, Troels and Simon will share how they measure the performance of the content and how they make the content better. It’s all about combining data, storytelling and creating content people actually like.

15.10 - 15.40
POP UP INTERVIEWS
15.40 - 16.00
POP UP INTERVIEWS
16.15 - 17.00
BUBBLES & BASS
17.00 - 23.00
After-party
Stay Tuned

Thank you for a great
Komfo Summit 2016!

See you in 2017.

Speakers

Check out the line-up of experts. Stay tuned for more exciting speakers.

Brian Fanzo
iSocialFanz, Millennial Keynote Speaker
Stine Påskesen
Nordisk Film Biografer, Head of Digital Marketing
David Lorentzen
David Lorentzen, Social Media Consultant
Claus Farsinsen
Komfo, Business Advisor
Maarten Reijgersberg
RauwCC, Social Media-Architect
Thomas van Schaik
NOC*NSF, Manager Marketing & Commerce
Camilla Moresco
Wibroe, Duckert & Partners, Social Media Strategist
Morten Sune Jonas
Wibroe, Duckert & Partners, Client Service Director
Anders Lunde
Pravda, Head of Social
Gus Murray
Revolt, Managing Director
Ardian Kurtolli
Air Prishtina, Marketing Manager
Christian Mogensen
Stupid Studio, Partner & Managing Director
Connie Maria Westergaard
Advisor to the National Commissioner, Danish National Police
Christopher Nash
Sitecore, Senior Business Optimization Consultant
Dorthe Palm
SKAT, Social Media Manager
Mikkel Freltoft Krogsholm
DAMVAD Analytics, Senior Data Scientist & 56north, CEO
Mette Børsting
SKAT
Rasmus Fisker
MediaCom Beyond Advertising
Katrine Thielke
Katrine Thielke
Nana Dall
nanadall
Rikke Buck-Thrane
Danske Bank
Troels Donnerborg
Danish Red Cross
Simon Willer
Danish Red Cross
Jonas Als
Komfo
Ravi Vatrapu
CBS
Thomas Tom Thomas
MAERSK
David Lohmann
DSB
Marie Louise Gørvild
Host of Komfo Summit
Kaare Svejstrup
Host of Komfo Summit

Our sponsors

Sitecore
Sitecore is the global leader in experience management software that enables context marketing.
Cabana
Cabana is a full-service agency who delivers web solutions to larger private and public companies.
Think! Digital
Think Digital! is a partner-owned digital design agency based in Copenhagen, Denmark.
23
TwentyThree™ is a tech company focused on making great tools for visual sharing on the web.
Marvelous
MARVELOUS is a Nordic digital advertising agency, that help clients perfect their digital presence in a broad sense through strategy development.
Patchwork
Patchwork helps clients become more social by planning, developing, executing and tracking social marketing strategies.
Wibroe, Duckert & Partners
Wibroe, Duckert & Partners is a Danish marketing and advertising agency that believes great branding is the truth about facts delivered in a story that engages and generates crowds worth keeping.
Antalis
The world leading distributor of paper, packaging solutions and visual communication products for professionals.
Grafisktrykcenter
Grafisktrykcenter is a full service multimedia center with everything under one roof.
WriteWall
WriteWall is a full service whiteboard center, which handles everything from consulting, solution selection and installation, to cleaning all kinds of blackboards and whiteboards.
Rebel Food
Rebel Food brings together the best street food operators in Copenhagen and serves gourmet street food and experiences for the city people.
Stupid Studio
Stupid Studio is a Danish design and branding agency. Their work connects companies with people in new and engaging ways.
Brella
Brella is a simple, web-based networking tool that helps you to meet the most valuable people at events, conferences and livestreams.
Baisikeli
Baisikeli is a private company dedicated to improving thequality of life and make transportation easier and cheaper for the poorestpeople in the world.
Laserfabrikken
Laserfabrikken is a company which specializes in the design and execution of laser shows.
Froosh
Froosh is a Scandinavian, entrepreneurial company producing bottled fruit with a goal to reduce poverty in the developing world by increasing the trade volume between the EU and third world countries.
Storymail
From customer journey to personal journey. With or without personal video. Storymail creates your perfect customer journey or videoproduction!
IIH Nordic
IIH Nordic are specialists in motivating users in Denmark, Sweden, Norway and Finland. We optimise your online marketing to increase conversions!
Sponsta
Sponsta is where brands team up with amazing content creators.
Max
Max is Sweden's most popular burger chain.
Q8
Q8 is a fuel and energy company and a retail chain that is driven by the commitment to their customers, employees, owners and environment.

Testimonials

Read what people have to say about their experiences with previous Komfo Summit events.

"The Komfo Summit is a fantastic way for people in the business to share ideas, knowledge and thoughts.”

Veronika Benzon
HBO Nordic

"It was both interesting and inspiring to hear the different keynote speakers from different industries comment on their approach to social media."

Morten Tranberg-Hansen
IKEA

"Komfo Summit is a unique conference where you'll be loaded with information in different levels and spaces on both digital marketing as social media marketing."

Thomas Vorgaard
Cabana

Let's celebrate that social gets smarter!

Contact

Lisbeth Chawes
0045 27368070
Lisbeth
Nikolaj Card
0045 27355595
nikolaj2
Vera Verkooijen
0045 60184547
vera
Laura Forné Elkow
0045 29906065
laura