Meet the future of social

Social Advertising

Social advertising beyond the numbers


Audience-first, KPIs and ROI are instant buzzwords when it comes to social advertising. However, reaching your goals with Facebook and Instagram ads takes more than knowing the right vocabulary. In this webinar, David Lorentzen – Komfo Summit speaker and expert in the paid distribution of social content, is here to challenge your social strategy by debunking three elements that you may be overlooking with your advertising.

Key takeaways

  • How to reach the right audiences with Facebook advertising
  • How to use Facebook conversions strategically
  • How to work with set KPIs to optimize ROI


David Lorentzen, Social Media Consultant
David is a social media expert specialized in paid social advertising based on strategic use of data. He is known for his down to earth approach and effective social marketing solutions that can be implemented fast.

Lisbeth Chawes, Marketing & Partner Director, Komfo
Lisbeth has over 15 years of experience within digital strategy and business development. She advises international businesses and is responsible for developing Komfo’s global partner network.